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Wynyard Motor Company
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Wynyard·Social Advertising·2023

Wynyard Motor Company

An independent dealer specialising in prestigious cars. We work with Wynyard Motor Company to generate qualified leads through targeted social media advertising on Facebook and Instagram.

Disciplines
  • +Meta Ads
  • +Creative
  • +Lead Generation
Key outcomes003 tracked
01
Meta
Primary channel
02
Creative-led
Testing framework
03
Continuous
Optimisation
The brief

An independent dealer specialising in prestigious cars. We work with Wynyard Motor Company to generate qualified leads through targeted social media advertising on Facebook and Instagram.

The case study

From the desk, in three acts.

01/ Challenge

What we were given.

Generate consistent, qualified buyer leads for a luxury vehicle dealer in a market where audience targeting and creative quality directly determine cost per lead.

02/ Approach

How we built it.

Digital strategy and audience research underpinning a creative-led Facebook and Instagram advertising programme. Custom video editing and graphic design feed continuous testing, with conversion optimisation and analytical reporting closing the loop.

03/ Outcome

What it shipped as.

A lead engine that consistently delivers qualified buyers at a controlled cost, with a creative library that compounds in performance over time.

Frames from the build.

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