new.wave
Services · 003 disciplines · 010 capabilities

One studio. Every discipline a brand needs to grow.

From flagship eCommerce builds to AI-powered lifecycle systems — designed, engineered and grown under one roof, by a senior team you actually talk to.

Three disciplines, one operating system. Strategy, build and growth, under one roof, with senior craft on every brief.

Every capability · 010 services

Ten disciplines, one studio. Every capability we deliver in-house, grouped by the three pillars that hold them together.

01 · Websites & Commerce

3 services
  • Structured product pages, smooth checkout flows and a setup ready for sales. Headless or themed, integrated with the inventory and finance stack you already run.

    • +Shopify Plus
    • +Headless storefronts
    • +Theme + checkout customisation
    • +POS sync
    • +International commerce
  • Clean layouts, easy navigation and a user-friendly experience to help customers take action. Built on Shopify, WordPress, Webflow or bespoke stacks, depending on what's right.

    • +Design systems
    • +WordPress / Webflow
    • +Accessibility (WCAG 2.2)
    • +Performance (LH 100)
    • +Editorial CMS
  • Clear messaging, strong calls to action and fast performance. Built to plug into paid-media campaigns and conversion-tested over time.

    • +Campaign-specific design
    • +A/B test framework
    • +Form & lead routing
    • +CRM integration

02 · Performance Marketing

4 services
  • Key on-page improvements, speed enhancements and structural fixes to help search engines better understand your site. Paired with editorial strategy that ranks for high-intent terms.

    • +Technical audits
    • +Core Web Vitals
    • +Editorial strategy
    • +Schema & internal linking
    • +Migration safety
  • Engaging creatives and targeted delivery to support your marketing goals. Audience strategy paired with continuous creative testing — the engine that lowers CPA over time.

    • +Meta · TikTok · LinkedIn
    • +Creative testing framework
    • +Audience segmentation
    • +UGC & static · video
    • +Lifecycle retargeting
  • Clean edits, sharp visuals and simple storytelling suited to modern platforms. From product films to founder interviews to ad creative, made for the channel it'll live on.

    • +Brand films
    • +Performance creative
    • +UGC studio production
    • +Motion + edit
    • +Multi-format outputs

03 · Retention & AI

3 services
  • Clean templates, scheduled sending and simple analytics. Welcome flows, abandoned cart, post-purchase and win-back — every email tied to a measurable revenue contribution.

    • +Klaviyo · Mailchimp · Customer.io
    • +Lifecycle flows
    • +Template systems
    • +Segmentation & deliverability
  • Updates, reminders, offers and fast notifications, delivered to the channel customers actually check. Built compliantly, with opt-in journeys that respect attention.

    • +Two-way SMS
    • +WhatsApp Business
    • +Opt-in journeys
    • +Cart recovery
    • +Transactional updates
  • Simple flows designed to support engagement and reduce manual workload. AI-decision nodes that score propensity, route customers, and personalise next-best actions at scale.

    • +Propensity scoring
    • +Chatbots & assistants
    • +Workflow automation
    • +Personalisation engines
    • +RAG knowledge bases

Four phases. Zero guesswork. A deliberate rhythm. Built to remove friction and replace it with measurable, repeatable outcomes.

01

Discover

Audit, immersion and a defined commercial north star, agreed before a single pixel moves.

Duration
Wk 01 / 02
Output
Strategy doc · roadmap
visual / phase 01v.01
01
Stakeholder workshops
02
Audience research
03
Commercial KPIs
01 / 04 · use

Better results beginwith a conversation.

Tell us about your brand, your ambitions and the markets you want to win. We'll come back with a tailored plan inside 48 hours. No agency speak, no fluff.

Response within 48 hours·Now booking Q3 / Q4 · 2026