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Sigma Plantfinder
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Sigma·Video Production·2023

Sigma Plantfinder

Sigma Plantfinder source good-quality used construction machinery delivered worldwide. We work with them on a variety of films across training, recruitment and brand awareness.

Disciplines
  • +Video
  • +Brand
  • +Recruitment
Key outcomes003 tracked
01
3
Film categories
02
Library
Ongoing series
03
Global
Audience reach
The brief

Sigma Plantfinder source good-quality used construction machinery delivered worldwide. We work with them on a variety of films across training, recruitment and brand awareness.

The case study

From the desk, in three acts.

01/ Challenge

What we were given.

Translate a deeply technical industrial business into film content that works across recruitment, training and external brand channels without losing depth.

02/ Approach

How we built it.

A sustained partnership producing a library of films tailored to each audience: training films for the team, recruitment films for talent acquisition, and brand films for buyers.

03/ Outcome

What it shipped as.

An evolving film library the business draws from across multiple use-cases, building a coherent visual identity for an industrial brand.

Frames from the build.

02 frames
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