new.wave
Kanuka Tea
Index
025 / 026
Kanuka Tea·eCommerce Website·2024

Kanuka Tea

We worked in collaboration with Absolute Agency to produce a responsive, visually appealing website for Kanuka Tea, based in St Albans. The platform enables this tea supplier to establish an online storefront where customers can learn about and purchase products directly.

Disciplines
  • +Website
  • +eCommerce
Key outcomes003 tracked
01
Responsive
Multi-device
02
Education
First IA
03
Direct
DTC channel
The brief

We worked in collaboration with Absolute Agency to produce a responsive, visually appealing website for Kanuka Tea, based in St Albans. The platform enables this tea supplier to establish an online storefront where customers can learn about and purchase products directly.

The case study

From the desk, in three acts.

01/ Challenge

What we were given.

Translate a considered, ceremonial product into a digital eCommerce experience that supports learning as much as buying.

02/ Approach

How we built it.

A responsive site built around product education, with eCommerce flowing naturally from the discovery experience.

03/ Outcome

What it shipped as.

A storefront that supports both established customers and the long-tail discovery audience that defines specialty tea.

Frames from the build.

04 frames
Kanuka Tea · frame 1
01 / 04
Kanuka Tea · frame 2
02 / 04
Kanuka Tea · frame 3
03 / 04
Kanuka Tea · frame 4
04 / 04
Up next · 026 / 026
eCommerce Website

Frankie & i

Frankie & i
View project