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CrossFit Ulysses·Video Production·2023
CrossFit Ulysses
We produced a short promotional film for CrossFit Ulysses to showcase the impressive training facilities and community at the gym.
Disciplines
- +Video
- +Social
Key outcomes003 tracked
01
4.2k+
Facebook views
02
Organic
New members
03
Community
Authentic feel
The brief
We produced a short promotional film for CrossFit Ulysses to showcase the impressive training facilities and community at the gym.
The case study
From the desk, in three acts.
01/ Challenge
What we were given.
Build a film that captures the gym's distinct community feel without resorting to fitness-marketing clichés.
02/ Approach
How we built it.
An observational shoot focused on members and the training experience, paired with a measured edit suited to organic social distribution.
03/ Outcome
What it shipped as.
A film that drove 4,200+ Facebook views and attracted new gym members through organic share alone.
Frames from the build.
02 frames01 / 02
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