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Carruthers Jewellers
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Carruthers·eCommerce·2024

Carruthers Jewellers

An independent jeweller with stores in Saltburn and Stokesley. We built their Shopify website and lead the digital marketing programme that promotes both their online and bricks-and-mortar presence.

Disciplines
  • +Shopify
  • +Brand
  • +Paid Media
  • +Video
Key outcomes003 tracked
01
Shopify
Custom storefront
02
Multi-store
Local + online
03
Always-on
Marketing programme
The brief

An independent jeweller with stores in Saltburn and Stokesley. We built their Shopify website and lead the digital marketing programme that promotes both their online and bricks-and-mortar presence.

The case study

From the desk, in three acts.

01/ Challenge

What we were given.

Translate a beloved local-jeweller experience into a confident digital presence that drives online enquiries whilst directing in-store traffic.

02/ Approach

How we built it.

A refined Shopify build with editorial product storytelling, paired with a full digital marketing programme: Google PPC, SEO, social advertising, creative services and video production.

03/ Outcome

What it shipped as.

A flagship digital presence that matches the in-store experience, supporting both eCommerce growth and footfall to the physical stores.

Frames from the build.

02 frames
Carruthers Jewellers · frame 1
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Carruthers Jewellers · frame 2
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Website Design

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